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Hindustan Unilever Foundation: Covid Response

Hindustan Unilever Foundation

The onset of COVID-19 in India brought with it massive social disruption, affecting the vulnerable populations at the bottom of the pyramid severely. As an organisation committed to supporting these disadvantaged communities, we at HUF are using our resources and networks to support grassroot programmes for COVID-19 relief work across the country.

We would like to acknowledge the role of our NGO partners who were quick to implement a range of relief initiatives as a response to COVID-19.


Catching the local pulse for timely action: Given the dynamic nature of the crisis; funders, NGOs and local communities will need to continuously monitor the on-ground situation for appropriate and timely responses. While large aggregated surveys give us directional trends, insights for targeted local action need quick and consecutive micro-data cycles.

10 days from Data Collection to Results: In partnership with NGO partners, HUF is conducting Android based rapid assessment surveys with key village stakeholders to identify awareness gaps, risk factors, livelihood vulnerability and village public health infrastructure preparedness. Each cycle of surveys takes 10 days to complete the cycle from development, deployment, data collection, analysis and insights.


The first round of surveys was carried out with the help of local field cadres through HUF partners  PANI in Uttar Pradesh and VIKSAT in Gujarat.



Water champions turn hygiene warriors in Maharasthtra

Hygiene kits were distributed in 122 villages of the Jalna district in Maharashtra, through HUF's partner Watershed Organisation Trust (WoTR). Vasundhara Sevaks, who originally drove adoption of water responsible agriculture practices, are now supporting COVID relief efforts, in their villages. They are building awareness on social distancing measures and conducting hand washing demos, to supplement the distribution of hygiene kits in their communities.

Number of households - 41, 023
Number of villages - 122


Helping the most vulnerable: Labour and migrant workers

West Bengal saw the insurgence of many landless farmers and migrant workers post the lockdown. Many had no access to food and nutrition to survive this period. HUF's partner PRADAN initiated a food relief programme by distributing ration kits to the most vulnerable communities. These kits included essential items like cereals, pulses and oil. Their team also conducted awareness programmes for COVID preparedness in villages.

Number of Households - 5,912
Number of villages - 340
Number of ration kits - 3,655


Helping farmers reach mandis in Punjab

Punjab government mandated the use of masks and sanitisers in public spaces. The shortage of masks faced by both farmers and mandi workers could deeply impact sales of the Rabi crop harvest. In association with the Chief Agricultural Officer of Amritsar, HUF's partner CIPT, facilitated the distribution of masks and sanitisers in both mandis and farmer co-operatives.

Number of households - 1,500
Number of sanitisers - 2,000
Number of masks - 2,000


Protecting those protecting us

Through HUF's partner, Foundation for Ecological Security (FES), PPE kits including masks, gloves and sanitisers were procured. PPE Kits are being handed over to district administrations of eight districts across Orissa, Madhya Pradesh, Maharashtra and Andhra Pradesh for distribution to health workers and hospitals. Masks, gloves and sanitisers are being provided to front line health and community workers at three levels- gram panchayats, blocks and districts, in places like hospitals, community health centers (CHC's) and panchayat quarantine centers.

Number of front line workers - 80
Number of PPE Kits - 2,300
Number of Masks - 34,750
Number of Gloves - 4,100
Number of Sanitisers - 2,844



Handwashing demos and awareness programmes in Maharashtra and West Bengal
Awareness programmes which emphasise the need for social distancing, hand washing and wearing masks are being conducted by several NGO relief programmes.





Rebuilding  livelihoods through MGNREGS in West Bengal

In association with the block, district and state officials of West Bengal, 401 villages have initiated work around soil and moisture conservation through MGNREGS. Liaising with government officials to activate the approved shelf of works under MGNREGS will be key to build livelihoods in villages which are seeing an insurgence of migrant workers and agricultural labourers.

In Jalna district, programme staff with the support of the local government have initiated land treatment (through activities like compartment bunding) for the upcoming Kharif (monsoon) season.

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